U.S. Google Ads & Digital Trends | Daily Edition | September 2, 2025

Performance Max adds campaign-level negative keywords and asset insights. U.S. ad spend grows 6.7 % to $422 B in 2025, with inflation at 2.3 %. Paid search spend jumps 12 %+ to $144 B despite lower impressions. Bitcoin holds near $108K amid whale accumulation and ETF outflows. Study shows 25 min moderate plus 30–60 min light activity cuts burnout risk by 62 %.

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hans lacida
September 02, 2025

HansLacida.com Newsletter

U.S. Google Ads & Digital Trends — Daily Edition
September 2, 2025

1. Google Ads & PPC updates

  • Performance Max adds campaign-level negative keywords.

  • Asset-level insights and new-customer reporting improve tracking.

  • More controls, better visibility, less wasted spend.

Source: Search Engine Land, Google Help, Search Engine Journal, GrowMyAds

Tags: Google Ads, Performance Max, Negative Keywords, Asset Insights

2. Media Buying Insight

  • U.S. total media ad spend projected +6.7 % in 2025 to $422 B.

  • Media inflation climbs from 2.1 % (2024) to 2.3 % (2025).

  • Paid search spend rises 12 %+ to $144 B. Impressions drop 15 %. CPC and CPL up ~25 %.

Source: eMarketer, WARC, DAC

Tags: Media Spend, Inflation, Paid Search, CPC, CPL

3. Crypto Pulse

  • Bitcoin opens September near $108K, down ~6.5 % in August.

  • Whale accumulation strong, but ETF outflows total $751 M.

  • BTC holds near $109K, showing resilience.

Source: DAC, Finance Magnates, Google Business

Tags: Bitcoin Price, Whale Accumulation, ETF Flows, Market Sentiment

4. Health Quick-Take

  • Study of 8 000 Korean workers: 25 min moderate-vigorous activity + 30–60 min light movement daily cuts burnout risk by 62 %.

Source: CoinCentral, Yahoo Health, Tom’s Guide

Tags: Burnout, Daily Movement, Practical Health, Resilience

5. Motivation Quote

“You move. You reduce burnout. You perform better.”