U.S. Google Ads & Digital Trends | Daily Edition | August 25, 2025

Google Ads adds Asset Studio and PMax report. U.S. ad spend dips but digital and CTV surge. Bitcoin holds at $112K with bullish forecasts. Burnout risk drops with daily activity.

hans lacida
August 24, 2025

U.S. Google Ads & Digital Trends — Daily Edition
August 25, 2025

Performance Max Report Beta – Google introduced a new channel performance report to give advertisers clearer visibility across channels. (Source: Google Ads Help)
Asset Studio Beta – A built-in creative hub with AI tools is now live, making asset production faster and easier. (Source: PPC News Feed, Swipe Insight)

Tags: Google Ads, PPC Strategy, Performance Max, Asset Tools

Local Ad Spend Forecast – U.S. local ad spend for 2025 has been revised to $169 billion, down 2.4% from 2024. Digital leads at $90.4 billion (53.7%), while CTV/OTT is growing fast at +29.3%. (Source: BIA Advisory Services, TV Tech, Times of India)
Ad Sales Growth Outlook – Magna lowered its U.S. ad sales growth forecast for 2025 to 4.3%, down from 4.9%. Non-cyclical growth is projected at 6.7%. (Source: MAGNA, WARC)

Tags: Media Buying, Ad Spend, Digital Shift, CTV OTT, Forecast Updates

Bitcoin Update – BTC trades near $112K, pulling back from August highs. Analysts at Bernstein project a possible bull run toward $200K within the next 6–12 months. (Source: CoinDesk, The Block, Bernstein Research)

Tags: Bitcoin, Crypto Trends, Market Forecasts, Bull Run

Movement vs Burnout – New research shows that combining 25 minutes of moderate-to-vigorous activity with 30–60 minutes of light movement daily can cut burnout risk by 62%. (Source: EatingWell, BrainHQ, New York Post)

Tags: Health, Productivity, Burnout Prevention, Daily Movement

“Keep moving. Small steps stack into progress.”