U.S. Google Ads & Digital Trends | Daily Edition | August 17, 2025

HansLacida.com Newsletter

U.S. Google Ads & Digital Trends — Daily Edition
August 17, 2025

Google Ads & PPC Deep Dive

Latest Updates (Past 24h):

• Google now approves sports betting ads in Missouri. This expands ad opportunities where regulations allow. (Google Help, CDC Gaming, Swipe Insight, Vocal, TrendHunter.com)

• Google Ads API introduces a one-click gRPC/REST toggle in documentation. Makes integration easier and faster for developers. (Google Business, PPC News Feed, Swipe Insight)

Action Checklist:

• Adjust campaigns for Missouri if targeting sports betting.

• Use the new API toggle to streamline integration and testing.

Tags: Google Ads, PPC, Sports Betting Ads, API Integration, Performance Marketing

Media Buying Insight (24h)

• U.S. local ad spend forecast: $169 billion (-2.4%).

• Digital dominates at $90.4 billion (53.7%).

• CTV/OTT ad spend up 29.3%. (Reddit, Tom’s Guide, Times of India, CDC Gaming, TV Tech, MAGNA)

• Media price inflation rising: 2.3% in 2025 vs 2.1% in 2024. (WARC)

• Marketers should budget for gradual cost increases.

Tags: Media Buying, Ad Spend, CTV, OTT, Inflation

₿ Crypto Pulse (24h)

• Bitcoin held steady near $118K, after peaking at $124K.

• Analysts caution on volatility and possible deeper pullbacks. (Multiple market sources)

Tags: Bitcoin, Cryptocurrency, Market Trends, Volatility

Health Quick-Take (24h)

• Running tweak beats mental fatigue. Study confirms sharper clarity with adjusted intensity.

• Best practice: 25 min of moderate-to-vigorous activity + 30–60 min light movement.

• Cuts burnout risk by 62% in one study.

Tags: Health, Fitness, Mental Performance, Productivity

Motivation