U.S. Google Ads & Digital Trends | Daily Edition | August 16, 2025

(Covers the last 24 hours)

Author

hans lacida
August 17, 2025

HansLacida.com Newsletter
U.S. Google Ads & Digital Trends — Daily Edition
August 16, 2025

Latest Updates (Past 24h):

  • Campaign-level negative keyword lists now live. (MediaPost, PPC Hero)

  • Search theme limits doubled (25 → 50 per asset group). (PPC Hero)

  • New reporting features added to Performance Max. (MediaPost)

Action Checklist:

  • Apply campaign-level negatives in PMax.

  • Update search themes for better coverage.

  • Use new reporting insights to refine targeting.

Media Buying Insight (24h)

  • No major shifts noted.

₿ Crypto Pulse (24h)

BTC Market Update:

  • Price dipped to $117K after stronger U.S. PPI data. (Brave New Coin, Coin Edition, CoinDesk)

  • Support: $116.5K. Resistance: $119.3K. (Forbes, Coin Edition, FX Leaders)

  • Market remains fragile.

Health Quick-Take (24h)

  • Just 5 minutes of daily exercise can sharpen focus and cut brain fog. (BrainHQ, EatingWell, New York Post)

  • Activity improves mood, emotion, and executive function.

Motivation

“Focus on the small wins. Progress compounds daily.”