U.S. Google Ads & Digital Trends | Daily Edition | August 15, 2025

HansLacida.com Newsletter

U.S. Google Ads & Digital Trends — Daily Edition
August 31, 2025

Google Ads & PPC Daily Deep Dive

Last 24h updates

• Google Ads now promotes its mobile app via QR code popup in the interface
  (Sources: Northbeam, FNLondon, PPC News Feed, YouTube, CryptoRank)

• Google improved AI-powered image-to-video preview tool
  (Source: PPC News Feed)

• Commerce Media Suite spotted live in Google Ads
  (Sources: Seafoam Marketing, PPC News Feed, Mars United)

Your task

• Encourage team to test the mobile app QR experience

• Try new AI image-to-video tool, save time on creative

• Explore Commerce Media Suite for account-level insights

Media Buying Insight (24h)

Last 24h updates

• No major moves reported today

Your task

• Continue optimizing CTV buys

• Leverage low CPM window

Crypto Pulse (24h)

Last 24h updates

• Crypto market down ~2%, market cap at $3.77 T
  (Sources: PPC News Feed, Swipe Insight, FINN Partners, WPP Media, Yahoo Finance, Indiatimes, 99Bitcoins, Blockchain Reporter)

• $480M liquidations after US PCE data. BTC dropped to ~$108K
  (Sources: FINN Partners, CoinCentral, 99Bitcoins)

• River research: individuals hold 65.9% of BTC; businesses absorbing 4× the daily mined supply
  (Source: CoinDesk)

• Remittix gaining ground with whale backing and high use case interest
  (Sources: Indiatimes, CoinCentral)

Your task

• Brace for continued volatility

• Track BTC holdings by institutions

• Watch Remittix for early-stage utility play

Health Quick-Take (24h)

Last 24h updates

• RSV vaccine: one shot protects older adults across two seasons
  (Sources: Blockchain Reporter, Coinpedia Fintech News, Indiatimes, The Times, VUMC News, Search Engine Land)

• Bernie Sanders demands RFK Jr resign as Health Secretary

• New human plague case in New Mexico after camping trip

Your task

• No direct action

• Note RSV progress

• Monitor plague case trends

Motivation