U.S. Google Ads & Digital Trends | Daily Edition | August 15, 2025

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U.S. Google Ads & Digital Trends — Daily Edition
August 15, 2025

Google Ads & PPC Daily Deep Dive

Last 24 Hours — Top Updates:

• Performance Max adds Cost Slider (Share of Cost) — A new Cost Slider in PMax Channel Reporting beta lets advertisers easily see how budgets are split across channels. Fraud Blocker™+3PPC News Feed+3Google Help+3

• PPC Attribution Challenges Ahead — As third-party cookies vanish and tracking becomes fragmented, rebuilding clean attribution is more critical than ever. Search Engine Land

• John Mueller Flags AI‑SEO Acronym Spam — Google’s Mueller warned that aggressive use of acronyms like GEO, AIO, and AEO may signal spam or SEO manipulation. Yahoo Finance+4PPC Land+4Search Engine Roundtable+4

Today’s Quick Checklist:

• Use the new PMax Cost Slider to review budget splits.

• Audit your tracking to account for fragmented attribution.

• Avoid vague AI‑SEO acronyms—opt for clear, value-driven messaging.

Media Buying Insight (24h)

• Digital ad spend shifts to growth categories — Despite a downward revision in U.S. local ad spend to $169 billion, digital media now dominates at $90.4 billion (53.7%), with CTV/OTT surging 29.3% driven by ad-supported streaming. PPC News Feed+1Solutions Review+3Search Engine Land+3Marketing Dive+3TV Tech

• YouTube's traditional content boost — YouTube creators are moving into long-form, TV-style content, pushing the platform into the $150 billion TV ad market. With over 2.5 billion users, new content styles are powering Alphabet’s YouTube revenue growth. Investors.com

₿ Crypto Pulse (24h)

• Bitcoin pullback from ATH — BTC dipped ~2.3% to around $119K after hitting a record $124K, amid a broad crypto sell-off triggered by inflation fears and macro headwinds. Cryptonews+10Cinco Días+10Cryptonews+10

• Market‑wide downturn — The broader crypto market shed over $100 billion after U.S. inflation data spooked investors. BTC dropped nearly 3.8%, ETH fell over 2%, and altcoins slipped across the board. AInvest+1

• Options expiry pressure — On August 15, $6 billion in crypto options expired, with BTC’s max pain at $118K and ETH at $4K—adding to short-term volatility. 99Bitcoins

Note: This marks another in a series of Bitcoin pullbacks in 2025—but the scale is narrowing (~7% drop vs. 9–12% earlier this summer).

Health Quick-Take (24h)

• Exercise to clear brain fog — Even just five minutes of moderate-to-vigorous activity per day helps sharpen cognition and reduce brain fog.

• Aerobic activity improves executive function — A 2025 study shows brief aerobic bursts significantly improve mood, focus, decision-making, and stress resiliency—powerful neuro-boosts in busy routines.

Motivation