U.S. Google Ads & Digital Trends | Daily Edition

August 20, 2025 HansLacida.com Daily Newsletter (Covers the last 24 hours)

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August 20, 2025

U.S. Google Ads & Digital Trends — Daily Edition
August 15, 2025

Last 24 Hours — Top Updates:

Search Partner Network gains full placement reporting
You can now see exactly which partner sites your ads appeared on, along with impression-level data—finally offering long-requested transparency. Search Engine Roundtable
New Google Ads demographics deep dive
Explore how to use or exclude basic demographic segments (age, gender) effectively—nuanced strategies can significantly improve campaign targeting. Amra and Elma LLC Search Engine Land+9Swipe Insight
Child Sexual Abuse Imagery policy now enforced immediately
Google Ads’ updated policy removes the usual warning period—any CSAI violation results in immediate account suspension. Swipe Insight PPC Land Search Engine Roundtable

Today’s Quick Checklist:

Review SPN placement data to spot and optimize high/low-performing sites.
Refine demographic targeting—avoid overgeneralized segments, lean into smart inclusions/exclusions.
Double–check all content for CSAI compliance to avoid instant penalties.

Digital ad spending remains resilient—print sees comeback
Digital ad spend continues its upward climb in 2025, while print media is surprisingly regaining traction as advertisers seek alternative engagement channels amid ad fatigue. Search Engine Roundtable Deloitte Investors Axios Business Insider
GenAI expansion in video ads
A powerful 86% of advertisers are using or planning to use generative AI for video ads—and GenAI is expected to power 40% of video ad production by 2026. EMARKETER TV Tech IAB

Bitcoin dips further—below $113K triggers liquidations
BTC has dipped below $113K, prompting about $113 million in long-position liquidations. marketwatch.com 8coincentral.com 8coindesk.com
Consolidation in progress amid volatility
The broader market marks a near 4% drop in BTC over the week—many analysts interpret this as a consolidation phase ahead of potential breakout or breakdown. economictimes.indiatimes.com
Harvard economist admits he misjudged BTC’s rise
Kenneth Rogoff publicly acknowledged his 2018 prediction that Bitcoin would fall to $100 was incorrect—BTC has now surpassed $100K thanks to institutional demand and regulatory shifts. marketwatch.com

Didn’t find new health data today—but the 5-minute move rule still stands
Consistently, brisk 5-minute activity breaks—whether stretching, walking, or other light movement—are proven ways to reduce brain fog and sharpen focus. A reliable productivity trick worth applying. (Based on multiple ongoing fitness findings.)

“Focus on the small wins—progress compounds daily.”