Struggling with PPC? Fix These Common Google Ads Mistakes

Common PPC Problems and How to Fix Them

Running Google Ads campaigns can be frustrating. You’re investing money, but the results don’t always add up. Many businesses experience these struggles:

1. Clicks but No Conversions
   You’re driving traffic to your site, but the visitors aren’t converting. This wastes ad spend and can crush your ROI.

2. Mixing Match Types in Campaigns
   Using Exact, Phrase, and Broad match types in a single campaign leads to wasted spend and chaotic data.

3. No Negative Keywords
   Irrelevant clicks drive up costs and lower your return, yet many advertisers overlook the importance of negative keywords.

4. Multiple Products in a Single Campaign
   Grouping products together in one campaign muddies the data, making it harder to optimize effectively.

5. No Auto Campaigns
   Auto campaigns are often underestimated but can uncover profitable search terms and boost overall campaign performance.

Sound familiar? You’re not alone—these are the top issues I see when auditing Google Ads accounts.

How to Fix These Common Problems

Here’s a quick rundown of what you can do to improve your campaigns:

1. Clicks but No Conversions

   • For Exact match keywords, lower the bid.

   • For Broad match keywords, gather more data to identify trends.

   • Avoid Phrase match keywords as they offer limited advantages over Broad.

2. Mixing Match Types

   • Create separate campaigns for each match type (e.g., one for Exact and another for Broad).

3. No Negative Keywords

   • Use negative keywords to filter irrelevant traffic and reduce wasted spend.

   • For example, exclude terms like “free” or unrelated searches.

4. Multiple Products in One Campaign

   • Run separate campaigns for each product to get clean, actionable data.

   • Avoid grouping variations like colors or sizes in one campaign.

5. No Auto Campaigns

   • Start low-bid auto campaigns to discover new, profitable keywords.

   • Use these campaigns as a testing ground for new search terms.

What This Newsletter Offers

This newsletter is for business owners, marketers, and eCommerce sellers who want to:

• Reduce wasted ad spend and improve ROI.

• Stay ahead with actionable strategies for PPC and digital marketing.

• Learn from real-world examples of how others turned struggling campaigns into successes.

Upcoming Topics

Here’s a sneak peek of what’s coming:

• How to Lower Your CPA by 50% in 30 Days

• The Ultimate Negative Keyword Guide for Google Ads

• Top 5 Mistakes That Are Killing Your Ad Campaigns

Why Subscribe?

If you’re tired of:

• Spending too much on ads with little to show for it.

• Feeling lost when optimizing campaigns.

• Not knowing where to start with PPC…

This newsletter is your solution.

Let’s Fix PPC Together!

No one gets Google Ads perfect on the first try, but with the right strategies and a commitment to improvement, you can outpace your competitors and maximize your ad spend.

Click here to subscribe now

Let’s turn those PPC struggles into success stories.
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